DFB Digital
DFB DIGITAL × RH EVENT DESIGN

You build the moments.
We'll build everything else.

A tailored proposal for digital content, brand management, and AI-powered business support for RH Event Design by Reyna Harilela.

Confidential April 2026

We See the Opportunity

A legacy of prestige.
A future powered by innovation.

RH Event Design is synonymous with luxury in Hong Kong — the brand, the taste level, the client list. What's missing isn't talent or reputation. It's a digital presence that matches the caliber of what you've already built.

🏆

A brand that commands a room

Your events set the standard for luxury in Hong Kong. Your digital presence should do the same — positioning you where the next generation of clients already looks.

🌐

Digital is the new front door

Before anyone calls, they search. Your website and Instagram are where first impressions form — and where competitors are already investing.

Innovation without compromise

AI-powered tools and modern digital strategy can amplify your legacy — not replace it. We bring the innovation; you keep the prestige.

Luxury event table setting
Where legacy meets the future
DFB DFB Digital
Section 01

The Vision

Elevating RH Event Design's digital presence to match its status as a premier luxury PR and event firm in Hong Kong.

A Quick Look • Part 1 of 2

Your website has strong bones.
Here's how we'd polish it.

Honest observations, not critiques. rheventdesign.com has everything a foundation needs — it just needs the next level of refinement.

Live • rheventdesign.com
RH Event Design website screenshot
01

Sharper hero & tagline

Craft a clearer, more emotional opening line that immediately communicates who you serve and why you're the only choice.

02

Fix broken links & navigation

Audit every page, test every button, and ensure the journey from homepage to consultation is friction-free.

03

Elevate the portfolio showcase

Richer project storytelling, larger hero images, and filterable categories (weddings, corporate, private) for easy browsing.

04

Visible "Book Consultation" CTA

A sticky, always-visible call-to-action that makes it effortless for a qualified lead to reach out.

05

SEO & page speed optimization

Image compression, meta descriptions, and search-friendly structure so new luxury clients can actually find you.

DFB DFB Digital

A Quick Look • Part 2 of 2

Your Instagram is the missing showroom.

For a luxury event designer, Instagram is where future clients fall in love with your work. Here's how we'd turn @rheventdesign into one.

Live • @rheventdesign
RH Event Design Instagram screenshot
01

Curate the grid visually

Build a cohesive 9-tile aesthetic — consistent color, contrast, and composition so the feed itself feels like a luxury magazine.

02

Consistent posting cadence

A steady rhythm (3-4x per week) of polished event photography, behind-the-scenes reels, and thought leadership captions.

03

Grow followers organically

Strategic hashtags, engagement with luxury hospitality accounts, and collaborations with venues to grow a qualified audience.

04

Story highlights as portfolio

Organize past events into named highlights (Weddings, Galas, Private) so visitors can browse your work instantly from your profile.

05

Reels & BTS content

Short-form video of event setups, transformations, and your creative process — the format Instagram prioritizes right now.

Why DFB Digital

Not a freelancer.
Not a factory. Your digital arm.

DFB Digital operates as the dedicated digital extension of RH Event Design — bringing modern tools and strategy while you maintain full creative control.

Dedicated, not shared

We learn your brand voice, your clients, and your standards. No re-explaining. No getting lost in a roster of hundreds.

AI-augmented

Human creativity paired with AI-powered workflows — agency-level output without agency-level overhead or cost.

🌐

Remote by design

Structured async workflows, regular video calls, and the same timezone. Consistent support without a local-hire cost.

01
Dedicated Team

One boutique team. Focused entirely on making your brand shine.

00
Shared Roster

You're not competing for attention with a hundred other clients.

100%
Yours

Every strategy, every post, every workflow — built for you alone.

DFB DFB Digital
Section 02

The Partnership

Establishing DFB Digital as your dedicated digital arm — for both internal growth and client-facing excellence.

The Roles We Fill • 01 of 03

📷 Content & Social Media

Your brand's voice, visual identity, and social presence — managed daily so every post reflects the luxury standard you're known for.

Curated Instagram grid — 3-4 posts per week, designed for visual cohesion and premium aesthetic
Caption writing in your brand voice — every platform, every post, consistent luxury tone
Community management — responding to comments, DMs, and inquiries so no lead goes cold
Monthly content calendar — planned, designed, and approved by you before anything goes live
Instagram Facebook LinkedIn
Content creation aesthetic setup
DFB DFB Digital

The Roles We Fill • 02 of 03

🤖 AI-Powered Operations

Automating the admin so your team can focus on clients and events — not data entry, follow-ups, or scheduling.

Automated client follow-ups — post-inquiry and post-event sequences that run on their own
AI-assisted content drafts — caption ideation and copywriting powered by AI, refined by humans
Smart scheduling & calendar automation — eliminating back-and-forth for meetings and consultations
CRM pipeline tracking — know exactly which leads need attention, without checking manually
Automation CRM AI Workflows
Modern workspace with laptop and smartphone
DFB DFB Digital

The Roles We Fill • 03 of 03

🚀 Digital Strategy

Data-driven growth to reach the right clients and the right partners — making RH Event Design more visible to luxury brands across Hong Kong.

Audience targeting — identifying and reaching HNW individuals and corporate event planners in Hong Kong
Competitor monitoring — tracking what other luxury event firms are doing digitally, so you stay ahead
PR outreach & brand partnerships — connecting with luxury venues, publications, and lifestyle brands
Quarterly strategy reviews — analytics, adjusted KPIs, and a clear roadmap for the next quarter
Growth Analytics PR & Outreach
Hong Kong skyline at night
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Tier 1

Essentials

Consistent, quality content across your three key platforms — ensuring your digital presence matches your reputation as Hong Kong's premier event designer.

INSTAGRAM

Visual storytelling

  • Curated feed design & grid planning
  • Content creation & caption writing
  • Scheduling & optimal posting times
  • Story strategy & highlights
  • Community engagement & DM management
FACEBOOK

Brand presence

  • Page management & optimization
  • Content adaptation & posting
  • Event promotion & album curation
  • Review management & responses
  • Audience engagement & monitoring
LINKEDIN

Professional presence

  • Professional profile optimization
  • Industry thought leadership posts
  • Network engagement
  • Corporate event positioning
  • B2B visibility
📅 Includes: Monthly content calendar • Hashtag strategy • Monthly analytics report • Bi-monthly video calls (Zoom / Google Meet)
DFB DFB Digital

Tier 2

Elite

Everything in Essentials, plus AI-powered operations, growth strategy, and the digital infrastructure a premier firm deserves.

AI WORKFLOW INTEGRATION

Let the systems work for you

  • AI-powered task & project management
  • Automated client follow-up sequences
  • Smart scheduling & calendar automation
  • AI content drafts & ideation
  • Workflow automation setup & management
  • AI-assisted copywriting for posts & emails
GROWTH & TARGETING

Reach the right clients

  • Audience targeting & segmentation
  • Content strategy for client acquisition
  • Competitor & market monitoring
  • Brand partnerships & PR outreach
  • Award submissions & press features
  • Referral program management
CRM & EMAIL MARKETING

Nurture & convert

  • CRM setup & ongoing management
  • Client pipeline tracking & reporting
  • Monthly email newsletter
  • Client nurture sequences
  • Post-event follow-up emails
  • Lead scoring & prioritization
CONTENT PRODUCTION

Beyond the feed

  • Remote photography direction & briefs
  • Event highlight reels (from footage)
  • Behind-the-scenes content packaging
  • Blog & long-form content
  • Quarterly strategy sessions
  • Priority async support via messaging

Side by Side

Choose your level of support

Service Essentials Elite
Social Media Content
Instagram content & management
Facebook content & management
LinkedIn content & management
Monthly content calendar
Monthly analytics report
Communication
Bi-monthly video calls
Priority async support
AI & Automation
AI workflow integration & automation
Automated follow-ups & scheduling
AI content drafts & ideation
Growth & Targeting
Audience targeting & segmentation
PR outreach & brand partnerships
Competitor & market monitoring
CRM & Email Marketing
CRM management & pipeline tracking
Email newsletters & nurture sequences
Quarterly strategy sessions
DFB DFB Digital

A La Carte • Part 1 of 2

Brand & Creative Assets

Standalone projects to build, refresh, or expand your brand presence — book independently or add to either tier.

Brand Book

Complete brand identity guide — logo usage, typography, color palette, voice & tone, visual guidelines.

🌐

Website Design & Development

Full website redesign or new build — responsive, SEO-optimized, and aligned with your brand identity.

🎨

Print & Collateral Design

Business cards, event invitations, menus, signage — print-ready files designed to match your brand.

📚

Pitch Deck & Presentations

Custom-designed decks for sponsors, venues, or corporate clients. Premium layouts that match your brand.

📦

Client Welcome Kit

Digital onboarding packet — branded welcome guide, questionnaire, timeline template, and process overview.

🎬

Video Editing

Event highlight reels, behind-the-scenes edits, social media shorts — from raw footage you provide.

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A La Carte • Part 2 of 2

Growth, Marketing & Intelligence

Standalone services to reach the right clients, automate your business, and understand your market.

Email Marketing Campaign

One-off email campaign — design, copy, segmentation, send. Launch announcements, seasonal promos, event invites.

📰

Newsletter Setup

Custom template, subscriber list setup, welcome sequence, and first three editions to get you started.

🚀

Social Media Ad Campaigns

Paid ad strategy, creative design, audience targeting, and performance reporting across Meta & LinkedIn.

🔎

SEO Audit & Optimization

Technical audit, keyword strategy, meta optimization, and actionable roadmap to improve your search visibility.

🤖

AI Workflow Setup

One-time setup of AI-powered automations — scheduling, follow-ups, content drafts, CRM triggers.

📈

Competitor & Market Report

Deep-dive analysis of your market positioning, competitor landscape, and strategic recommendations.

On-Location Asset Collection — Need us on the ground for event photography, brand shoots, or promotional video? We can travel to you. Travel and accommodations covered separately by the client.
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How We Work

From conversation to execution.

A structured four-phase roadmap — so you always know what's happening, what's next, and what's already done.

01
🔍

Discovery

We learn your brand, your clients, your goals. Full audit and vision alignment via video call.

Week 1
02

Strategy

Content pillars, AI workflows, brand guidelines, and KPIs mapped out. Nothing launches without your sign-off.

Week 2
03

Execute

Content goes live, workflows automated, clients nurtured. Regular calls and async updates keep you informed.

Week 3 — Ongoing
04
📈

Report & Refine

Monthly analytics, quarterly strategy reviews, and continuous optimization based on what actually works.

Monthly • Quarterly
🕐 Availability: Monday–Friday, business hours. We communicate through scheduled video calls and async channels — not on-call 24/7, but structured, reliable, and always responsive within working hours.
DFB DFB Digital
DFB Digital

Your brand deserves a digital presence
as refined as your events.

DFB Digital is ready to serve as your dedicated digital partner — bringing innovation, strategy, and execution to match the prestige of RH Event Design.

Questions? We're all ears.

DFB DIGITAL
DFB Digital • hello@dfbdigital.com